Mixed-use naming rights
Texas Live!
Naming rights valuation for the mixed-use entertainment district between Globe Life Field and AT&T Stadium, home of the Rangers and Cowboys.
Sports sponsorship revenue experts
Revenue maximization, grounded in valuation.
We help teams, schools, leagues and brands get more out of every partnership, from choosing a multimedia rights partner to selling the name on the building. Every recommendation starts with what the asset is actually worth.
Trusted by
Jersey Mike's
Temple University
Northern Illinois
New Mexico State
University at Buffalo
Pepperdine
San Francisco
Denver
Columbus Blue Jackets
Winnipeg Jets
Red Bull New York
RWJBarnabas Health
IndyCar
Arcis Golf
Fox Sports
Texas Live!
Sun Belt Conference
Sam Houston
What we do
We grow sponsorship revenue, and we prove what every asset is worth. The second is why the first works.
Grow revenue
Sales and rights consulting
Marquee asset sales consulting
Naming rights, uniform partnerships and a property's other marquee assets: we price them, package them and support the sale from first pitch to signed agreement.
Example: Winnipeg Jets.
Third-party sales consulting
We work alongside a property's sales team or outside agency to package inventory, set prices and pitch new partners category by category.
Example: new-partner pursuits across Arcis Golf's network of clubs.
Multimedia rights partner selection
We run the search when a school takes its multimedia rights to market: the RFP, the asset inventory, bidder questions, side-by-side assessment of every agency's response and the final negotiation.
Example: University at Buffalo Athletics.
Prove value
Valuation and measurement
Asset valuation
Fair market value for naming rights, jersey patches, signage and full rate cards.
Example: Temple, Northern Illinois, New Mexico State.
Exposure tracking
Every logo appearance across live broadcast, highlights, social and in-venue, reported to partners in a form they can renew on.
Example: Columbus Blue Jackets uniform partners.
ROI and marketing-mix data
Weekly sponsorship impression data built to drop straight into a brand's marketing mix model.
Example: Jersey Mike's.
Vantage IQ
Our valuation platform prices a property game by game from real schedules, broadcast viewership and in-venue attendance.
Who we partner with
College Athletics
Multimedia rights partner selection, facility naming rights and asset valuation for every sport on campus, from football to field hockey.
Leagues & Teams
Naming rights and jersey patch sales, rate cards and partner reporting for NHL, MLS, MLB, NBA and motorsport properties.
Brands
Independent valuation before you buy, measurement while you're in the deal, and the data your marketing mix model needs to prove it worked.
Recent work
Mixed-use naming rights
Campus-wide valuation
Temple University
Campus-wide sponsorship and naming rights valuation covering every asset Temple can sell, from facilities to video boards.
Buy-side naming rights
RWJBarnabas Health
Valued the deal and advised the brand on the buy side for naming rights to the RWJBarnabas Health Red Bulls Performance Center.
Multimedia rights
University at Buffalo
Advised the athletics department on its multimedia rights RFP, from the asset inventory through assessment of each agency's response.
Exposure tracking
Columbus Blue Jackets
Season-long tracking of on-uniform partners across NHL broadcasts, highlights and social.
Valuation & third-party sales
Arcis Golf
Valued sponsorship inventory across Arcis Golf's national network of clubs and built the partner packages and pitches to sell it, category by category.
Presenting partnership
IndyCar
Fair market value of the Victory Lane presenting partnership, race by race across the NTT IndyCar Series, from the Indianapolis 500 down.
Naming rights
Northern Illinois
Naming rights valuation for Huskie Stadium and the Convocation Center.
Naming rights
New Mexico State
Naming rights valuation for the Pan American Center.
Partner reporting
Red Bull New York
Comprehensive end-of-season analysis for the club's top partners.
Jersey patch
University of San Francisco
Jersey patch valuation across every sport, with several revenue-maximization scenarios modeled.
Uniforms & rate card
University of Denver
Uniform partnership and asset rate card analysis for all athletics inventory.
We've sat on both sides of the deal
Our senior leadership has valued more than $5 billion in sponsorship and helped negotiate some of the most exciting partnerships in sports.
We've advised the brands buying sponsorships and the teams and schools selling them. That's why our pricing holds up in a negotiation: we show how every number was built, game by game.
Valuation first. Revenue follows.
Let's talk about your next partnership
Tell us what you're selling, buying or valuing, and when you need it. We usually reply within one business day.